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Welcome! The Alicia Rolland Memorial Fund was founded in 2013, by  Ashley Rolland with the help of her family and friends. Our vision from day one has always been to honor & continue Alicia’s legacy, along with supporting the sport of rodeo, young rodeo athletes, cancer patients & survivors and cancer research. Year after year we continue to expand our reach to more groups, causes and events, and look forward to reaching many more in the coming years.


Thank you for taking the time to visit our site! If you have any questions about our fund or yearly fundraiser, please do not hesitate to contact us!