Our Story


About Alicia311741_2172027710453_874370595_n

Born on May 24th, 1958, Alicia Strain-Rolland came from a ranching and rodeo family the small town of White River, South Dakota. She grew up helping around her family’s ranch and riding and training horses, and was raised on the principals of hard work, determination and dedication, which she later instilled in my brother, Tony, and myself, as well as her students and those around her. Tony and I were raised around horses and rodeo, and spent countless hours with our mom in the practice pen and truck driving to and from rodeos. During that time, she made sure to teach us the importance of having good sportsmanship, dedication, and integrity in the arena and every aspect of our lives.  Alicia passed away at the age of 49 on Mother’s Day of 2008 after a 10 year battle with breast cancer. Anyone that knew her or was around her very much could easily tell that she was passionate about horses, rodeo and helping those around her. She rode horses practically from the time she could walk, and was still training several horses up until the few months before she passed away. Alicia was a teacher, friend and mentor to everyone around her and her determination and love of life not only showed in her friendships, horses and training abilities, but it was also very evident during her fight with cancer.

In 2013,we established this fund in honor of our mom. Our vision from day one has always been to honor & continue her legacy, along with supporting the sport of rodeo, young rodeo athletes, cancer patients & survivors and cancer research. Year after year we continue to expand our reach to more groups, causes and events, and look forward to reaching many more in the coming years.

Our first fundraiser was held in March of 2014 and has grown significantly each year, and we are excited for our 4th event this year! Thanks to the help and support of our incredible sponsors and volunteers, we have been able to grow this foundation beyond what we could have imagined and offer support to so many people.

Here’s a little look at what we have been able to do in the past few years thanks to the amazing support of our family, friends and community:

  • Awarded $26,000 in Scholarships to members of THSRA regions 7 and 9
  • Donated $5,000 to the Breast Cancer Research Foundation
  • Awarded over $100,000 in cash and prizes to our event contestants
  • Helped provide free mammograms to 5 women
  • Sent “Fighter Packages” to 50+ cancer patients and survivors
  • Donated over $5,000 to various groups and events that support causes similar to ours

In addition to continuing those efforts, some of our plans to grow our foundation in the coming years include:

  • Expanding our scholarship opportunities to include students of all sports/extracurricular activities, as well as those currently attending college
  • Reach a wider variety of cancer patients to offer them the emotional and financial support they need
  • Establish a Support Group for cancer patients and caregivers in the Walker and Madison County area.
  • Donating to various research foundations that focus on improving treatments and finding a cure for ALL cancer’s

We cannot thank you enough for your interest and support in our cause!

To support the Alicia Rolland Memorial Fund, please click here.

The next Barrels, Bulldogging, & Roping for Boobies will be held on March 24-26, 2017. For event information please click here.

View our galleries to see past event photos & event winners